Graduate Diploma in Business and Enterprise

COURSE DESCRIPTION

The Graduate Diploma in Business and Enterprise will provide students with the opportunity to study business and entrepreneurial skills in the context of creative and other industries, and to focus on a Capstone project by way of an internship in the industry they nominate which could lead to future employment, research or study.

It aims to challenge students in terms of business creativity, enterprising thought and encourages them to search for business solutions which are a good fit for 21st century thinking.

Career outcomes include Business or client manager, Administrator, Marketing management and liaison, Project manager Event manager.

STUDY HIGHLIGHTS SUMMARY

Graduates will be able to engage in business; they will be able to

• develop and implement a strategic plan for a small business
• market a range of products and services using traditional and new methods of communication
• research, analyse and implement strategies and identify risk and potential gain
• demonstrate high level communication and presentation skills using a variety of media
• implement business skills in the workplace using practical sustainable business methods

Content includes

• Strategic Planning for New Business (15 credits)
• Marketing and Communication for Small Business (15 credits)
• Innovation, Creativity and Entrepreneurship (15 credits)
• Research (15 credits)
• Internship Project (60 credits)

CAREER OPPORTUNITIES

• Business or client manager
• Self-employment
• Public/client relations
• Marketing management and liaison
• Project and/or event manager
• Administration manager

ENTRY REQUIREMENTS

1. Bachelor Degree in any subjects excluding Project Management OR Level 6 or 7 Diploma AND relevant work and/or life experience OR Equivalent practical, professional or educational experience
2. English Language: IELTS (Academic Test) 6.0 in every band, or equivalent.

Course Level